Why do we want you to be happy?

Even the ancient Greek philosophers believed that being happy was the most important goal of life. We took it to heart. We create inspiring products to find your way to happiness.

Who do we act for?

We are committed to making every person’s life in the world a little happier. There are many more steps to go there and you can help by sharing us with your loved ones.

How do we really do that?

We have discovered that by living to the fullest every day, undertaking exciting adventures or inspiring your loved ones, it is possible to be happy. That’s why we create our products.

What would life be like without adventure?

We started publishing a Happy Calendar as 8th-grade students. We have noticed that the people around us are not happy. I didn’t know if it was due to a gray dark winter or something else. We decided that we would make people happy. We’ve released a calendar with one challenge for each day to complete that day. For example, “Hug”, “Smile” or “Drink milk” instead. Small activities to bring the joy of the day. In the first year, we released 1,000 calendars that were all over in a couple of weeks. That is why we decided to continue.

5 years later we changed the name to SEIK Publisher and started publishing other products. We also expanded our reach in the Baltics, Finland and elsewhere in Europe. Our goal in releasing every product is the same – to inspire people, offer adventure and make them happy. We have released over 500 different products.

To this day, we are a small team of young creative people and are constantly looking for new ideas to inspire you.

Rudolf-Gustav Hanni / Founder of SEIK Publisher

Our values

Elo Johanna Kuklane

Being happy starts with small steps

The deeds in the calendars of deeds form a long chain around the world. You could be the person to take that first step.

Seik - Every day is an adventure

Every day is an adventure

We started with SEIK with the goal of inspiring and making people around us happy, which has brought us many great adventures and will continue to do so on a daily basis.

Minimalist and Nordic design

Minimalist and Nordic design

We are young and innovative designers. We create our own products, right here in Estonia and with great love.

Seik - We’re tracking our footprint

We’re tracking our footprint

We pack thinly, do not use plastic, recycle as much as possible and are constantly looking for new ways to leave a smaller footprint.

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We strive to be Sustainable at every step

Less packaging,
plastic sure no

You’ve probably never gotten a big box from a parcel machine that’s full of air and plastic – bubble wrap and stuffing that flies in the trash right away. We do not do this, we pack the products in a paper bag or a small box. This leaves more space in the cars of the courier companies, which significantly reduces the footprint of your parcel.

We use paper to the maximum

In cooperation with Pagerr, we try to make the most of every millimetre of paper. Printing houses waste paper because there are no jobs at the right size at the right time. If possible, we print on waste paper or have our products printed on the edges of others. We prefer FSC-labeled and recycled papers.

We prefer a carbon-neutral supply

We try to pack a wide range of deliveries so that you can conveniently pick up the package close by. You can order a CO2-neutral parcel from a SEIK parcel box or a DPD parcel machine. When ordering a SEIK parcel box, the parcel is waiting for you upstairs in our warehouse – in this case, the only source of energy is in the muscles of our warehouse worker. When sending with DPD, your sending is also carbon neutral.

Let’s grow trees together in the forest

We want to walk in the woods, breathe fresh air and read books now and in the future. In cooperation with Makeitneutral, everyone can reduce their purchase footprint by helping to plant trees in our forests. Check the appropriate box to add 3.33% to the order amount. You don’t have to do anything anymore – Makeitneutral and I are planting trees.

We use these footprint reduction solutions on our products and services. Look for these labels on our products.

Where can you find us?

When we started, we were young people from the small city of Pärnu with great ambition. We talked to the first stores in Estonia and we were well received. The minimalist style and inspiring adventures of Northern Europe have found their way beyond Estonia. 6 years after the start, we undertook and translated the first products into English, Latvian and Lithuanian and met with the first resellers outside Estonia. A few years later, we also started making products in Finnish.

Today, we share inspiration in our online store and with resellers across Europe and beyond. Products can be found in America, for example, in Japan, Australia and elsewhere. SEIK products are available in 10 languages ​​and in stores in 11 different countries. You can find us mainly in bookstores, design shops, souvenir shops and also in larger supermarkets. The best selection is, of course, available in our own online store. And here you can order anywhere in the world.

We bring our vision to life every day, make people happier and bring adventures to every day around the world.

Projects we support

Buy one, gift another: Invest in yourself, inspire others

We believe that everyone must have the opportunity to be happy. That’s why for every purchase of the Calendar of Deeds, we donate another calendar to charity.

Cooperation projects

In collaboration with value-based companies, we can share inspiration and adventure with many more people. Together, we deliver products while maintaining quality and minimalist style, as well as offering inspiring challenges and pleasant experiences.

Today, we have cooperated with companies from many different sectors and different target groups – for the sale of our employees, partners, students or joint products.

Read more about cooperation opportunities

Join our team and let’s inspire together

Do you think this is exactly what you want to do? Inspire, motivate and make the world happy. At the same time follow your footprint.

We are constantly looking for cool people in our team:

  • Freelance designers, photographers, illustrators with whom to design a product
  • Creative people with crazy, innovative ideas, whose product ideas are published and inspired all over Europe
  • Carriers of our mission – marketers with whom to launch new markets, share on social media and find new resellers
  • And, of course, nobles who put together all the inspiring products and send them on their way with love

Sounds like this call is something to you?

Check out our vacancies. If you didn’t notice the right thing there, send us a letter: [email protected]

Check vacancies Send us an email